winter-1520232_1280Fake fur is a recent hit. New synthetic fabrics can imitate fur very well, and many vendors or even wholesalers are trying to pass fake fur as the real one! If you ever find yourself doubting whether the fur coat you’re holding is genuine, you can follow our simple advice!

The most obvious and the first step is to look at the label. If it’s genuine, it will tell you whether the material is “animal fur”, “real fur”, “genuine fur”, or polychloropetylane or another synthetic fabric. But remember that if the garment is a mix of various fabrics, fur doesn’t have to be always mentioned on the label. Natural wool or “hair” might mean different things! That’s why after checking the label you need to check the brand names. Many well-known brands have switched to fake fur after many protests, like Abercrombie & Fitch, Billabong, The Gap or H&M.

pexels-photo-68721And look at the price – real fur is naturally more costly, but a fur trim can be quite cheap. If you’re in doubt, if you’re buying something from a random vendor it’s probably synthetic. But thrift stores and similar second-hand places can confuse even the most knowledgeable fashionista! That’s why you need to feel the fur by hand. Real fur should be soft to the touch and pass through the fingers as if you were petting a cat. The fake fur feels synthetic, like a stuffed toy animal. It can be sticky in humid weather.

You can stick a pin into the item – real fur is still stuck to the real leather and it’s tougher, while fake fur has usually a soft synthetic base. Check the backing of the item to confirm your suspicions. And when in doubt, set it on fire – cut a couple of strands of fur off, and burn it. Real fur smells like burnt hair. Fake fur burns like plastic.

This is not to say that fake fur is somehow inferior – I recently read a great blog post about modern fake fur trends.